This book provides practical information to help you research, develop and implement your business idea. The book intends to complement a formal programme of training, but will also benefit people who prefer to work on their own or simply with the support of a business counsellor.

This book is intended as a practical guide to aspiring entrepreneurs with tools and case studies.  The stories recount the start-up experience of some of the Shell LiveWIRE entrepreneurs.  The stories aimed to inspire potential entrepreneurs to strike out to set up their new venture.

This book is a collection of inspiring success stories of the entrepreneurs who showed grit, perseverance and determination to overcome initial failures to build up their businesses.  These stories, as the title suggests, are full of passion and fire in the belly.  Reading the poignant stories, the readers will be struck by the many highs and lows in the lives of the entrepreneurs featured.